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Home Design

Enhancing Elevations Without Adding Cost

When it comes to curb appeal, less is often more.

The list of lessons learned by our industry – developers, planners, architects and builders – through this recession is long and likely still growing. While fundamental to the human condition is the need for shelter and a place to call home, none of us approach the task of creating housing today in the same way we did a decade ago. The economics of it are just too different.

What Today’s U.S. Home Buyers Want

AVID Ratings reveals the most popular home design features, as well as those builders should take a pass on.

Builders that have survived the collapse of the home building market aren’t just lucky. On the contrary, most of them have worked hard to develop strategic advantages that foster customer loyalty. For one, they know who their competitors are and how they fit into the marketplace. They also have simplified their operations to provide products more efficiently to a more highly targeted market — all while maintaining consistent quality and remaining flexible to customer needs.

With lifestyle trends ever changing, it challenging for home builders to know what design features will attract buyers. Exclusive research by Avid Ratings reveals the amenities that are important to buyers and those that builders can eliminate.

The recession may have weeded out some weak home builders, but survivors still have a lot to learn about delivering a customer experience that attracts buyers and instills long-term loyalty.

2011 Design Drivers

Emerging trends and new priorities are revealed in this presentation from the 2011 IBS.

AVID Ratings and architecture/planning/interior design firm Bassenian|Lagoni presented the results of AVID's annual Design Drivers study at the 2011 International Builders' Show in Orlando. The study surveys U.S. and Canadian home buyers to learn where demand is for “green" features, home design features, home fixtures, exterior features, and community features. The 2011 study revealed shifting trends in home buyer desires, suggesting builders need to seriously look at several factors that, in the past, they may not have considered. [.pdf]

PDF Report: 
6 Tips for Creating Appealing, Affordable Townhouses

Privacy is a key to attracting townhouse buyers.

In markets where the housing downturn is lingering at the bottom or new home sales are still in freefall, it’s hard to imagine — or remember — a scenario of active communities filled with excited shoppers. While there is little upside to a recession, this lean time affords each one of us the opportunity to reflect on our expertise and explore ways to improve our offering. It’s everyone’s job to figure out what floor plans, designs, and options buyers are willing to pay for and where opportunities still exist for builders.

Design Drivers Rally 2010

What Six Buyers Segments Want in 2010

AVID Ratings conducted its annual Design Drivers study of U.S. and Canadian home buyers to learn where demand is for "Green" features, home design features, home fixtures, exterior features, and community features. More 2010 findings are scheduled for release.

Design Drivers Rally Kitchen and Bath 2010

What Six Buyers Segments Want in Kitchen and Bath in 2010

What Six Buyers Segments Want in Kitchen and Bath in 2010

AVID Design Drivers Study

What First-time Homebuyers Want in 2010

AVID Ratings conducted its annual Design Drivers study of U.S. and Canadian home buyers to learn where demand is for "Green" features, home design features, home fixtures, exterior features, and community features. More 2010 findings are scheduled for release.